Why work for

Luther Automotive?

About Us


and Operated

The Luther Automotive Group has served Minnesota drivers for more than 60 years in our new and used car dealerships. Rudy Luther bought his first dealership in 1952 and built our brand on family values and a philosophy of service to others. We remain family-owned and have grown to 33 dealerships operating across three states. We take pride in our state-of-the-art service centers and we are honored to have been recognized as a CARFAX Top 10 Certified Pre-Owned partner. Our operations are located in Minneapolis and St. Paul greater metro areas, with additional operations in Fargo, Hudson, Rochester, Cambridge, Mankato, and St. Cloud.

Committed To Our Employees

As the 12th largest dealership group in the US by sales volume, we believe that one of our biggest responsibilities is to our employees and the communities we serve. Our goal is to be a smart, committed, forward-thinking employer that creates sustainable jobs and opportunities. More than 2,500 employees make up the Luther Automotive family, and we’re proud to have the highest quality team in the business.

Additional Benefits Include:

Wellness Cash Rewards and a Health Savings Account
Orthodontic benefits for children of employees up to 19 years of age
Access to work at 33 dealerships across three states
Professional development for technicians to help them grow in their careers
A Best of the Best Dinner for our top 25 sales consultants and an Annual Service Recognition Dinner for employees with 25+ years of service

Driven To Serve

Community Involvement

'Driven To Serve' truly exemplifies what lies at the heart of Luther Automotive. Our family of dealerships are dedicated to serving each other, our guests and our communities.

Luther Automotive has a longstanding tradition of giving back to the community through partnerships with local organizations in the Twin Cities as well as organizations around the states of Minnesota, Wisconsin, and North Dakota. It is through this tradition that Luther has established three “arms” or target areas through which we aim to make a lasting impact: basic needs such as hunger or homelessness, addiction recovery, and job readiness.

Organizations around the Twin Cities that we've partnered with: